VIDEO SPECS.

Below are the sizes, formats and length guidelines when creating content for the various marketing platforms.

FACEBOOK/ IG

Length: 15-60 seconds
Formats: 1:1, 16:9, 9:16
File Format: MP4

LINKEDIN

Length: 30s -3m
Formats: 1:1, 16:9
File Format: MP4

TIKTOK

Length: 10-30 seconds
Formats: 9:16
File Format: MP4

WEBSITE

Length: 60s-5m
Format: 16:9
File Format: MP4

THE 'MULTI-HOOK' FILMING METHOD.

Filming multiple hooks & call-to-actions allows us to test which messages ‘stops the scroll’ & captures your audience’s attention.

Step 1 - Hooks

A hook is a 5-10 second snippet that we use at the start of a video to capture the audience and get them to stop scrolling. These are typically pain points, interesting facts or could even be a snippet from a client testimonial.

Hook 1

5 – 10 seconds

Examples👇🏼

Hook 2

5 – 10 seconds

Examples👇🏼

Hook 3

5 – 10 seconds

Examples👇🏼

Hook 4

5 – 10 seconds

Examples👇🏼

Hook 5

5 – 10 seconds

Examples👇🏼

When creating hooks we're asking people👇🏼

Step 2 - Core Video

The core videos contain your primary message, including introducing you, services you offer, USP etc. The core video will change based on the objective and placement of the video. 1 short form & 1 long form variation of the core video is generally sufficient

Core Video 1

30 seconds max

Core Video 2

60-90 seconds

Step 3 - Call to Action

The call to action is added to the end of the video and provides details of the next steps. Its important to test CTA’s that offer a softer landing. Your primary CTA may be to book a call, a softer CTA would be to fill out an enquiry form. Different audiences require different CTA’s based on where they are in the funnel

CTA 1

5 – 10 seconds

Examples👇🏼

CTA 2

5 – 10 seconds

Examples👇🏼

CTA 3

5 – 10 seconds

Examples👇🏼